Reddit’s giving away 10 percent of money made off its ads to charity this year

Reddit’s turning from an entertainment and philanthropy-enabler to a philanthropist of its own. The popular social network today said it plans to take 10 percent of the revenue it makes off advertising during 2014 and give it to a charity that will be chosen by the Reddit community. “We want to show that advertising doesn’t just support the reddit platform, it also directly supports the causes and goals of reddit as a whole,” Reddit CEO Yishan Wong wrote in a post announcing the program.

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