Cable companies fined $2 million for using Emergency Alert System tone in movie trailer

A surprise attack on the White House by North Korean terrorists could well justify commandeering American airwaves using the Emergency Alert System, but that doesn’t mean the FCC looks kindly on people using its distinctive tones for a movie trailer about such an attack. The FCC has issued a $ 1.9 million fine against Viacom, NBC Universal, and ESPN for their promotions of 2013 action movie Olympus has FallenAccording to a filing, it started receiving complaints in March of 2013, when Viacom-owned Comedy Central aired a trailer containing the two-tone emergency signal. The trailer aired several more times on other channels over the following days, and viewers weren’t happy. “This is misleading and had our entire family running to…

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