This is Cortana, Microsoft’s answer to Siri

Microsoft’s upcoming Windows Phone 8.1 update will include Cortana, a personal digital assistant designed to rival Siri and Google Now. Sources familiar with Microsoft’s plans have revealed to The Verge how Cortana looks and operates, replacing the built-in Bing search functionality on Windows Phone 8.1. While the feature is named after the Halo game series, Cortana will take the form of a circular animated icon instead of a female character. Cortana will animate when it’s speaking or thinking, forming a personality not dissimilar to Apple’s Siri.

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