Cartoon Network is working on an app with 15-second shows

Smartphones have fostered short attention spans for years, and now Cartoon Network plans to take advantage of that with a new app designed to deliver entertainment in extremely short bursts. Later this year, the company will release Cartoon Network Anything, an app with 15-second videos, games, and other tiny chunks of entertainment, reports The New York Times. The free app won’t be tied to any cable service provider, says Cartoon Network Digital’s vice president Chris Waldron, who added that the company views it as a proving ground for new content that might be deserving of a longer-form production.

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