Originally South by Southwest – a riff on Alfred Hitchcock’s North by Northwest – was only a music festival, first organised in 1987. Seven years later SXSW expanded by adding the SXSW Film and Multimedia Conference, and in 1995 those were split into two components – SXSW Film and SXSW Interactive. Just like most film festivals SXSW has its own SXSW Film Awards, focusing on new directing talent. This annual event honours the creativity and talent demonstrated by film makers and designers in the SXSW program. The awards comprise a balance of Audience and Jury selected winners, including SXSW Film Design Awards for Excellence in Poster and Title Design. Always a fan favorite, the Film Poster Gallery at the Austin Convention Center showed poster art from films featured in the Festival program. The Title Design Finalists were screened last Sunday, March 8, where the favourite title sequences of the year were showcased. Below are the winners in the Excellence in Poster Design and Excellence in Title Design categories, together with a gallery of the nominated title sequences.
Excellence in Poster Design
In 2009, AIGA board member David Horridge and SXSW teamed up to launch the SXSW Film/AIGA Austin Award for Excellence in Movie Poster Design. Following its success, it became a permanent component of the SXSW Film Awards. An essential and growing part of the SXSW Film Design Awards, the annual Film Poster Competition always draws plenty of attention. Each year, a dedicated poster gallery highlights work from international design and illustration talent in one of the only contests of its kind. Last year’s gallery can be viewed in its entirety on Flickr, but no sign of this year’s posters (yet).
At SXSW 2013 Akiko Stehrenberger’s Kiss of The Damned for Gravillis Inc. sporting Bodoni won both the Jury and the Audience Award in 2013. Special Jury Recognition went to We Always Lie To Strangers, designed by Palaceworks’ Erik Buckham, with John Downer’s wood type-inspired Council in a supporting role. This year another big name in film poster art was honoured – Jay Shaw won with his onesheet for Starry Eyes.
Excellence in Title Design
Direction | Matteo Di Gioia
Design | Luis Felipe Bueno for The Jack Stupid
Direction | Neil Marshall (Pilot)
Design | Michelle Dougherty & Karin Fong for Imaginary Forces
Titles inspired by Kris Kuksi
Cloudy With a Chance of Meatballs 2
Direction | Cody Cameron and Kris Pearn
Design | Craig Kellman and Pete Oswald for Sony Pictures Animation and Screen Novelties
Typefaces | Various
Direction & design | Peter Ahern, Peter Ahern Productions
La Vraie Vie Des Profs
Direction | Emmanuel Klotz and Albert Pereira Lazaro
Design | Alexis Beaumont & Michel ‘Mitch’ Pecqueur for 2.4.7. Films
Typefaces | Various pixel/bitmap fonts