Why minimalist movie posters miss the point

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It started off so well. These things often do. I think we’re all in agreement that the majority of film posters one sees around are, let’s be honest, dross. Some riff on the well-trodden formula of a piece of slick, extruded 3D typography (extra points if it glows, is made of metal, or both) or distressed, faux-letterpress type over (choose one): image of face in shadow, two people standing back-to-back, guy looking moodily back over his shoulder. You know the ones.
    




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