How to optimise your web content for sharing: 7 expert tips

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Shareable content is part of a recent shift in marketing strategy, where brands have discovered that creating great content can reap rewards through social sharing. Although search engines keep their cards close to their chest on the impact social signals have on search rankings, there’s no denying that shared content is beneficial for brand awareness, increases direct and brand traffic, and likely impacts search engine rankings due to generated backlinks and traffic coming direct from social networks.




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