Marine Layer Clothing: Spending a year and $40,000 to figure out the formula for the perfect comfy T-shirt

Marine Layer Clothing


When Mike Natenshon’s girlfriend accidentally threw out his favorite T-shirt—perfectly soft from years of wash and wear—he underwent a long series of experiments to replicate that worn-in comfiness right off the rack. And, while the former investment banking…

Continue Reading…


Cool Hunting

Leave a Comment