Samsung launches website highlighting ‘meaningful’ design

In the midst of a major “copycat” lawsuit, Samsung has launched a site that highlights original design from the company. Emblazoned with the tagline “make it meaningful,” it’s described as “a platform to present influential design stories and solutions to be shared around the world.” It features explainers on what design is, and how it has the power to change our lives. It includes high-level explanations from Samsung designers and guest speakers like the Royal College of Art’s Dr. Nick Leon, who helps explain Samsung’s “Design Identity 3.0.”

Samsung’s newly minted design philosophy can apparently be summarized in three buzzwordy bullet points: Balance of Reason and Feeling, Simplicity with Resonance, and Meaningful Innovation. Each…

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