Read more about Chui Chui Tan on the importance of international user research at CreativeBloq.com
Why don’t you introduce yourself? I’m Chui Chui Tan. I currently work for a UK customer experience consultancy, cxpartners. I help clients like Marriott, Clarks and Nokia create a better multichannel experience for their customers globally, across Europe, Asia, Middle East, North and South America. While running and managing projects, I oversee the development of our company’s international research projects.