Nike reportedly abandons the FuelBand and lays off its hardware division

One of the first mainstream brands to make wearable fitness electronics is getting out of the game. Nike confirmed to CNET this afternoon that the company is laying off people in its hardware division, which makes the FuelBand line of fitness trackers. “As a fast-paced, global business we continually align resources with business priorities,” Nike spokesman Brian Strong told The Verge in an email. “As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs.” The company declined further comment.

Citing an unnamed source, CNET reports that as many as 55 people on Nike’s 70-person hardware team were laid off on Thursday. (A rumor of the layoffs first surfaced on Secret,…

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