The ultimate guide to creative agency roles

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What do Alicia Keys and John Galliano have in common? The similarities are not immediately apparent, but both have worked as creative directors. This example highlights the widening disparity between job titles and our understanding of what a role actually entails. A further case in point is will.i.am’s new post as ‘Director of Innovation’ at Intel. The floodgates of ambiguity have not only been unlocked: they are standing wide open.




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