Will Miller: AURA Natural Pet Identity and Collateral

Chicago-based designer Will Miller worked with AURA Natural pet to develop their identity, packaging and stationery.

Will Miller: Aura Natural Pet / on Design Work Life One detail that especially stands out is the creative printing process used for the business cards and packaging labels.

Both the business cards and blue bottle labels were printed digitally on an HP Indigo Press using a new technique, similar to older thermography. This process builds up a plasticky, solid varnish as a finishing coat. I worked with Graphic Arts Studio to achieve a transparent .25 point stroke of this varnish at different intervals emanating from the logo positioning the logotype as an object that casts it’s own aura, invisible to many and powerful in the right light.

Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life Will Miller: Aura Natural Pet / on Design Work Life


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