NBC just locked down Olympics coverage for the next 18 years

NBC will be the only place to watch the Olympics for a very, very long time. The network has just locked down exclusive US rights to Olympic Games coverage through 2032. The new deal is extremely broad and covers just about any broadcast scenario you can think of, including free-to-air television, cable/satellite TV, internet, and mobile viewing. Today’s announcement extends an existing deal with the International Olympics Committee that previously spanned through 2020. The new aspect of the pact, which covers 2021 to 2032, is valued at $ 7.65 billion.

The IOC says the multi-billion agreement is a huge boost to its future. Over 90 percent of revenue generated by the deal will support the International Sports Federations, Olympic…

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