The Republican Party launches effort to beat Democrats with data

In 2012, many insiders thought data analysis was the key to victory, and the Democratic Party had a decided edge. Ever since, the Republican side has been trying to catch up, and today they announced their most comprehensive program yet. It’s called Victory 365, a new digital outreach program aimed at fostering a relationship with voters year-round, launched just as the 2014 midterm election cycle is kicking into gear.

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