Nintendo will develop new consoles for emerging markets

Nintendo has said it will release new consoles targeted at emerging markets, marking a strategy shift for the Japanese gaming giant. The products will be built from the ground up to serve these markets, rather than repurposing existing hardware. “We want to make new things, with new thinking rather than a cheaper version of what we currently have,” CEO and president Satoru Iwata told Bloomberg News. “The product and price balance must be made from scratch.”

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