How to balance the needs of clients and users

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‘The client is not the user’ is one of those incendiary phrases that’s often said in discussions and articles about user-centered design. Sometimes phrased as, ‘you are not the user’ or the ‘the company is not the user’, the phrase is a simple declaration that encompasses a larger idea that acknowledges that business goals are not the same as user goals, and ‘good’ designs aim to improve the experience of the public user.




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