Nobody knows why Apple is buying Beats, but many are taking a guess. Business reporters and financial analysts are keen to tell you about all the known pieces of Beats that kind of, sort of, probably add up to a good reason to buy a company. But what if we’re all missing the point? What if Apple isn’t buying Beats for a known quantity, but for a product that hasn’t been announced?
Imagine if tomorrow, Apple announced a smartwatch. Imagine how Beats could help.