Square tries to turn frowny faces into cash

Today Square announced Square Feedback, a new feature that lets merchants add interactive comment cards to their receipts. For $ 10 per month, the feature adds a “How was your experience?” section to the top of every Square digital receipt, at which point the consumer can press a smiley face or sad face to indicate their satisfaction. These buttons pop the user out to a web page, where they can add more details if they want to, like what they were dissatisfied about. The entire interaction is anonymous — the seller only sees the user’s review and receipt contents.

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