Samsung rebranding Heathrow’s busiest hub to ‘Terminal Samsung Galaxy S5’

Samsung’s marketing juggernaut is reaching new heights today with the announcement that Heathrow’s Terminal 5 will be rebranded for two weeks to promote the company’s flagship Galaxy S5 Android phone. Starting on Monday, every area of the terminal will feature the “Terminal Samsung Galaxy S5” moniker, with all the signage and digital screens promoting the handset and projecting images of it. Russell Taylor, Samsung’s UK marketing VP describes this as a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

Resistance is futile

While Nokia and others have previously bought vast advertising spaces inside T5, no company has yet been allowed to so thoroughly saturate its signage. There will be…

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