Franklyn: Betaworks Identity and Collateral

Brooklyn-based studio Franklyn recently completed a rebrand for Betaworks, who builds and invests in companies and products in the digital realm.

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Part startup factory and part venture capital firm, Betaworks wanted to root its new identity in tech history. With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer. Utilizing elements of this new typeface, we constructed a provocative logo that has sparked a lot of discussion.

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

For more, be sure to check out the insightful write-up on Medium about the process.

Franklyn: Betaworks / on Design Work Life

via the Art Directors Club


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