Apple said to be moving TV ad development in-house

Apple has moved the development of more of its TV advertisements in-house, according to a new report. Citing sources, Bloomberg says the company’s hired away a pair of key employees from its go-to outside ad agency Media Arts Lab, one of whom now runs an internal team that develops advertisements. That group has created two high-profile commercials for the iPad Air, including the Your Verse ad narrated by Robin Williams, and the one comparing the iPad Air to a pencil, which was voiced by Bryan Cranston. Beyond that, the group may be in charge of more future efforts instead of the ones made by the outside agency, the report suggests.

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