Challenges and Opportunities of UX in Augmented Reality

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The Challenges and Opportunities of UX in Augmented Reality

Augmented reality is a recent technological innovation that is widely used in marketing by major brands like Pepsi and IKEA. It adds layers of computer-generated content over real life objects enhancing the user experience and perception of the brand. The reason why UX designers should care about augmented reality is that it is yet another […]


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