How Tim Cook is reshaping Apple over time

Apple CEO Tim Cook is less flamboyant than his predecessor, but is gradually reshaping the company to become a better corporate citizen than it was under Steve Jobs, according to a new profile. The New York Times takes a long look at Cook’s tenure and finds a steady hand who has compelled Apple to embrace renewable energy, philanthropy, and domestic manufacturing, among other initiatives. He has also attempted to make up for Jobs’ departure by building a “creative brain trust” that includes Jimmy Iovine and Dr. Dre, who are joining the company as part of Apple’s acquisition of Beats Music.

A full assessment of Cook’s ability to develop new hit products won’t be possible until the release of Apple’s forthcoming smart watch, which the T…

Continue reading…

The Verge – All Posts

Leave a Comment