Kanye West: Apple bought Beats because Samsung worked with Jay Z

Kanye West spoke at a conference in Cannes this morning, and he used the opportunity to talk about Apple’s acquisition of Beats and the importance of companies connecting with culture at large. According to Adweek, West posed that Apple’s purchase never would have happened if Jay Z hadn’t struck a deal with Samsung last year to have his album debut on its phones. It was a controversial deal and a shrewd business move, but it gave Samsung a level of cool that’s generally hard to buy.

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