Uber wants to give you a ride from Optimus Prime

Uber is adding an impressive new vehicle to its fleet: the leader of the Autobots, Optimus Prime. As a promotion for the upcoming Transformers: Age of Extinction, Uber will be offering users in Dallas, Phoenix, and Los Angeles a chance to ride in the iconic fire-clad truck. Prime will be in each city for a six-hour long window, during which time you can simply choose the “autobots” option on the Uber app when requesting a pickup — though rides will be limited to just 15 minutes long. “There’s only one Optimus Prime,” says Uber, “so making contact will be difficult and may take many tries.”

With Age of Extinction due to hit theaters on June 27th, it seems that the film’s promotion is in full swing. Just yesterday a new Transformers-…

Continue reading…

The Verge – All Posts

Leave a Comment