Google is quietly testing a service for registering website domains

Google has quietly launched its own internet domain registration service. And like many Google projects, Google Domains is starting off in beta; you’ll need an invite to get in and purchase your own URL. But the company’s latest effort could present GoDaddy — the world’s leading domain registrar — with some fresh competition. With Google Domains, you can set up a custom domain of your choosing, but Google won’t actually be hosting your website. It’s only handling the domain registration aspect; for everything else, the company has partnered with Squarespace, Wix, Weebly, and Shopify — businesses that specialize in helping consumers build complete websites in mere minutes.

Pick your URL with Google

But Google seems to think it can do…

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