Rap Genius rebrands itself ‘Genius’ as part of mission to ‘annotate the world’

Rap Genius is ditching the “rap” part of its name. The company that started as a website where users could annotate and explain hip-hop lyrics is about much more than music these days. It’s now a platform (or “knowledge project” in the words of its bumptious co-founders) that lets visitors share their interpretations of poetry, current news headlines, and a growing list of “everything else.” So its creators have decided that it’s time for a name that mirrors their ambitious focus.

“Genius does for everything what Rap Genius did for rap,” Ben Horowitz, an early Rap Genius investor, said in a statement today. Describing the internet as “the greatest store of knowledge in human history,” co-founders Tom Lehman and Ilan Zechory claim that…

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