Surprise Snapchat experiment shares stories from the World Cup final

Snapchat may be best known for its “ephemeral” messaging, but the company is experimenting with a new way to share live events. Just hours before the World Cup final between Argentina and Germany, all Snapchat users were given access to “Our Story” — a collection of curated Snaps from users in Brazil. The continuous stream of Snaps is an equally surreal and exciting way of experiencing an event. In a way, the masses of unknown faces allow you to live vicariously through World Cup visitors. However it makes you feel, it’s clearly a new way of viewing a live event that’s entirely discrete from both traditional media (like television) and other forms of social media like Twitter or Instagram.

This isn’t the first time that Snapchat has…

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