How Disney World is keeping tabs on visitors with rubbery wristbands

Beginning last year, Disney World started issuing “MagicBands,” rubberized RFID wristbands that can do everything from unlock your hotel room to act as a fast pass to get you slotted to skip the long lines on rides. It also tracks your every move and lets you buy things. With tens of thousands of visitors to the park every day, Disney is amassing a wealth of personal information on its customers. “MagicBands offer a kind of data tourism, an uncanny experience of a future in which we don’t just tolerate surveillance but openly embrace it as fashion,” Ian Bogost says in his article on the technology. Read the full piece, and see what the inside of a MagicBand looks like, on Medium.

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