This ‘Lawn Dude’ is trying to get Californians to conserve water

Meet Lawn Dude. He’s a spunky ball of green turf that hopes to get Californians to conserve water as the state struggles through a persistent three-year drought. And, really, what better way to rally Americans around a cause than an adorable mascot?

Lawn Dude is being plastered over billboards in Southern California, a region that has been particularly hard hit by the drought. “I only drink 2 days a week,” reads one of the ads, which features a sunglasses-wearing Lawn Dude holding a martini. Another reads, “Don’t hose me man!”

And, of course, Lawn Dude has a Twitter account too.

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