Know your online shop users: 7 essential tools

As website owners, content creation and design can take so much effort that we can forget to take the time to analyze all the data produced by our visitors. Unfortunatly too many ecommerce owners are missing out on great opportunities because they don’t know how to analyze their users’ behavior.

In this post I share some of the tools that will make your visitors buy more by giving you all the information you need to improve your online shop.

1. Kissmetrics

Kissmetrics is probably the best tool to know who is doing what on your ecommerce website. You’ll get useful data on pre-purchase, acquisition, purchase process, signup, order cancellation, among other things.


2. SpringBot

A great tool for Magento users only. SpringBot analyzes how your users respond to your promotional campaigns and tell your which marketing channels are the best for you.


3. Google Analytics

If you run a website, ecommerce or not, you probably already use Google Analytics. Google Analytics comes with some powerful ecommerce analytics and goal settings that you need to set up.


4. Optimizely

Optimizely is probably the best tool you’ll find for A/B testing.


5. RetentionGrid

As its name suggests, RetentionGrid helps you to keep existing clients and gives you insights on how to sell more to your current customers.


6. Clicky

Clicky is a paid competitor for Google Analytics. It provides real time web analytics, with lots of user-centered features. It has a very user-friendly interface, a powerful alerts system, heatmaps, and uptime monitoring.


7. Adobe Marketing Cloud

A comprehensive solution that offers tools for all the steps in your marketing efforts: analytics, campaigns management, experience management, media optimization, social media, and targetting.


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