The FDA wants to use Minecraft to keep people from smoking

Minecraft has proven a useful tool for teaching life lessons. For instance, if you don’t have somewhere safe to sleep at the end of the day, bad things might happen to you. Also, cave exploration can be extremely dangerous without enough light, or if you run into molten lava — which is frequently. Now the US Food and Drug Administration is keen on tapping some of that environmental learning on people who might become addicted to cigarettes and tobacco. Ad Week reports that the public health agency has hired prominent Machinima video creator SkyDoesMinecraft to produce an anti-smoking PSA using Mojang’s hit game.

Continue reading…

The Verge – All Posts

Leave a Comment