Social media icons by their nature, are logos. They have a stylized and distinctive design that is instantly recognizable. That recognition comes from both the use of a stylized symbol, with the use of color. Social media networks such as Facebook, Twitter and Pinterest, all use a very distinctive symbol with an associated color.
Take Facebook as an example with its distinctive royal blue background and white colored F. Take away the blue, and the Facebook F has much less impact. On the other hand, the little Twitter bird is so recognizable, that it can be completely stylized and changed. But with social media, the whole idea is to get people to click. Sometimes keeping things simple and easily recognizable, is the best way to go for design with social media.
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