Apple’s iOS ads are about to take over your whole screen

Apple’s assuredly making phones with bigger screen sizes, and ahead of that, its ads are getting bigger too. Today the company announced two new ad formats for developers as part of its iAd platform: full-screen interstitial banner ads, and pre-roll videos. Both are designed to take over the entire screen while using an app, and bring developers higher revenue than they’d get with smaller, less intrusive banner ads.

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