Tech is replacing fashion for teens

The prevailing argument among media types is that Apple’s $ 3 billion purchase of Beats makes sense if Apple is trying to transform from primarily a technology company to a fashion brand, perhaps akin to Yves St. Laurent and Burberry (both companies from which Apple hired big name executives). But what if the trend is moving in the opposite direction? A New York Times piece on the back-to-school shopping habits of the coveted teen demographic reveals that, in fact, technology is quickly becoming more of a status symbol than fashion. As the Times quotes one teen:

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