Film4 reinvents the movie channel ident

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vimeo: 104964223 Film4, the UK’s number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip. A reinvention of the channel’s pre-existing idents, which were introduced when Film4 became free-to-air in 2006, the new idents, shot across five different locations, pay homage to moments of cinematic history whilst including covert references for the more discerning film fan. (How many can you spot?)

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