The new Twitter could be curated by Twitter

What exactly is Twitter for? The majority of people I know still have no idea, but the site’s new “Game Timelines” could make Twitter’s appeal a little more obvious. For the upcoming NFL football season, each game will receive its own Twitter homepage (pictured below) filled with tweets, videos, and scores. The company has experimented with similar pages in the past, notably for the World Cup, which aim to make some sense of Twitter’s massive stream of live data.

What makes these game timelines interesting is that they subvert how we’ve come to understand hashtags. Instead of showing every single tweet tagged with #SeahawksvsPackers, for example, Twitter is curating all the tweets that show up in order to highlight the best content for…

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