That’s not a celebrity you’re following on Twitter, it’s an assistant

Adam Levine tweeted from an iPhone mere days after promoting Samsung’s Galaxy Note 4. Except, he probably didn’t. While we laugh at the hypocrisy of Levine selling one phone and using another, we miss the larger hypocrisy: that the person running @adamlevine probably isn’t Adam Levine, but his iPhone-using assistant.

In the past couple years, some celebrities have parlayed their fame and social media accounts into micro-media companies. Their handles are self-contained streams of self-promotion, brand management, and empty aphorisms. Like most media companies, they’re designed to court advertisers and business partners. They’re designed to make money.

Of course, the actual celebrities are too rich, too busy, or too indifferent to…

Continue reading…

The Verge – All Posts

Leave a Comment