For Designers, the Customer is Never Right (Even When They Are)

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For Designers, The Customer Is NEVER Right (Even When They Are)

The adage “The Customer Is Always Right” has been so deeply ingrained in us that going against the principle can feel near impossible. Even as children, long before the issue gained any real-world application, we were learning this little mantra. No matter what, you have to make the customer happy. What better way than to […]


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