You did the ice bucket challenge — now what?

The ALS Ice Bucket Challenge was one of the few positive trends of a summer scarred by the spread of Ebolathe rise of ISIS and the never-ending disaster that is the NFL. A handful of critics have lampooned the Ice Bucket Challenge for its ubiquity, noting how many participants failed to mention its original philanthropic intentions. That is, of course, silly. The challenge raised money and awareness for ALS unlike any movement before it.

However, the challenge’s origins — and arguably, its rapid popularity — unintentionally stems from a weird internet subculture: Pain for Fame videos.

Pain for Fame YouTube channels are the unholy love child of playground dares and America’s Funniest Home Videos. In these shorts, a niche group of…

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