Tim Cook says Apple could have made a bigger iPhone ‘years ago’

Apple CEO Tim Cook says the company could have made a larger iPhone long ago, but didn’t, choosing instead to wait and make what it now considers a better product.

“We could have done a larger iPhone years ago,” Cook told Charlie Rose in an interview that airs later today on PBS. “It’s never been about just making a larger phone … it’s been about making a better phone in every single way. And so we ship things when they’re ready, and we think that both the display technology here, the battery technology, but all — but everything else and the software.”

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