A brief history of Samsung mocking Apple announcements

Getting a new phone is usually a pretty exciting moment, but Samsung doesn’t let Apple’s customers take much time to enjoy it. For years now, it’s almost instantly swooped in with mocking ads that criticize Apple’s latest announcements for being behind the curve. They’ve been effective to various degrees: no one’s very jealous of a bump-to-share feature, but it’s all too obvious that Samsung had it right about how jealousy-inducing screen size can be.

This year is no exception, and arguably, Samsung has even kicked things up a notch. It released a flurry of ads both before and after the iPhone 6’s announcement — and as usual, some are more more effective than others. If you want to see just how successful Samsung has been when it comes…

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