Amazon beats Google to purchase .buy domain for $4.6 million

Amazon might not be able to create its own .amazon domain, but that’s not stopping the online retail giant from securing the .buy domain instead. Amazon is paying nearly $ 4.6 million for the top-level .Buy domain, beating a bid by Google. A similar auction for the .tech generic top-level domain (gTLD) saw it fetch $ 6.7 million from Dot Tech LLC, a group set up to create an online environment for the technology industry as a whole. Google also reportedly lost out on the .tech domain, but it will have plenty of opportunities to secure others thanks to its interest in more than 100 top-level domains.

The .vip domain was also sold as part of the recent auction, and Irish domain resellers Minds + Machines secured it for just over $ 3 million….

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