Privacy statements are usually pretty dry, boring stuff. There’s a lot of vague assurances and a lot of talk about valuing your privacy, which gets boring fast. It’s rare that I’m able to read one all the way through on the first try, and I do this for a living.
Apple’s new privacy statement is different. It comes direct from Tim Cook, and it’s got some spark to it, some personality. Even better, it takes specific shots at specific programs — and if you look closely, most of those turn out to be shots at Google.