Is there a formula for design innovation?

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What’s the first thing you do when you receive a new design brief? If it involves sitting down with your team and bouncing initial ideas around, you’re doing it wrong. That’s according to Todd Rovak, managing partner of Fahrenheit 212, who explained his ideas to a receptive audience on the last day of Goa-based design conference Kyoorius Designyatra 2014.




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