Here’s how well Google’s search engine knows you

‘I think someone sent me a link to a Japanese disco song a while back?’

A couple years ago, news of Google’s ad settings — the page that reveals your advertisement profile — exploded onto the internet. People were both horrified and amazed that the company was capable of assigning ages, genders, and interests based on simple search histories. Now, just two years later, that news doesn’t seem so crazy. Information about who you are has become common currency on the web, and it’s used…

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