Florida has turned to a Marvel superhero to sell more orange juice

People are drinking less orange juice every year, and on top of that, citrus crops are being ravaged by foreign bacteria that’s rendering huge sections of crops worthless. All that has led Florida orange growers to completely reimagine their OJ mascot from a goofy looking orange wearing a cape, to a strapping superhero that hangs out with Iron Man and the rest of The Avengers. What could be cooler than that? Maybe an ice cold glass of fresh Florida orange juice, according to Captain Citrus, who is actually a man named John Polk who lives on an orange grove and has something called “solar pods” in his body that allow him to cheat certain death.

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