Not long ago, after meeting yet another entrepreneur pushing a messaging application, I used his app to send a note to my colleague Josh. Josh responded immediately with a giant blinking GIF sent over iMessage. “OH MY GOD THAT’S DUMB,” the GIF declared, flashing its judgment one word at a time in a blur of neon colors. “AND NOT AS COOL AS THIS ONE.” The GIF concluded with a selfie of Josh making a beaver face. It’s pretty much my favorite message of 2014, and I asked Josh how he made it. It turned out he’d used an app called UltraText, which he found on a site called Product Hunt.