Snapchat just ran its first ad and it’s for ‘Ouija’

Making good on CEO Evan Spiegel’s announcement earlier this month, Snapchat ran its first ad this weekend. The brief spot was a sponsored story for the upcoming horror film Ouija, and it’s safe to assume that more ads of that stripe are on the way.

Snapchat promised earlier this week that its first ads wouldn’t be “creepy,” and the end result seems to be fairly unobtrusive — more in line with the teasers that have popped up on other platforms like Instagram and Vine. However, some users were a little creeped out by the movie popping up in their feeds:

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